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	Proposal for Collaboration of Company Znovín Znojmo on Marketing Activities of frontier District of Znojmo Matuščin, Zdeněk ; Mucha, Martin (referee) ; Mráček, Pavel (advisor) Bachelor thesis deals with the assessment of conditions for the design of appropriate marketing activities in conjunction with the company Znovín Znojmo to promote Znojmo southern region. This Thesis deals with theoretical approaches to these problems, identifies and characterizes the studied area analyzes the area and copany Znovín Znojmo. Based on the SWOT analysis is a new product created Detailed record
	Agrotourism as a tourism phenomenon Čiháková, Dominika ; Procházka, Jan (advisor) ; Navrátilová, Miroslava (referee) The thesis is focused on agrotourism, which is a frugal kind of tourism, behaves to the nature, so that it burdened the least and thus support a sustainable tourism development. The aim is to describe the area of agrotourism. Theoretical part describes in detail the concept of agrotourism and explains its meaning and importance, comparing the Czech touristic environment with the foreign one, describes the institutions that operates in the agrotourism and rural tourism. The practical part is made up of a questionnaire survey, which determines whether people have the notion of tourism in the consciousness or what they mean by this term and what is their position to the agrotourism. Furthermore, the observation method is used, which describes in detail two farms. It is a farm Ko ík and a farm Zababe . Keywords: Frugal tourism, sustainable development, rural tourism, agrotourism, marketing mix of tourism, international agrotourism Detailed record
	Agrotourism as a tourism phenomenon Čiháková, Dominika ; Procházka, Jan (advisor) ; Navrátilová, Miroslava (referee) The thesis is focused on agrotourism, which is a frugal kind of tourism, behaves to the nature, so that it burdened the least and thus support a sustainable tourism development. The aim is to describe the area of agrotourism. Theoretical part describes in detail the concept of agrotourism and explains its meaning and importance, comparing the Czech touristic environment with the foreign one, describes the institutions that operates in the agrotourism and rural tourism. The practical part is made up of a questionnaire survey, which determines whether people have the notion of tourism in the consciousness or what they mean by this term and what is their position to the agrotourism. Furthermore, the observation method is used, which describes in detail two farms. It is a farm Ko ík and a farm Zababe . Keywords: Frugal tourism, sustainable development, rural tourism, agrotourism, marketing mix of tourism, international agrotourism Detailed record
	Proposal for Collaboration of Company Znovín Znojmo on Marketing Activities of frontier District of Znojmo Matuščin, Zdeněk ; Mucha, Martin (referee) ; Mráček, Pavel (advisor) Bachelor thesis deals with the assessment of conditions for the design of appropriate marketing activities in conjunction with the company Znovín Znojmo to promote Znojmo southern region. This Thesis deals with theoretical approaches to these problems, identifies and characterizes the studied area analyzes the area and copany Znovín Znojmo. Based on the SWOT analysis is a new product created Detailed record

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